Oats Overnight
Industry
Food & Beverage
Founder(s)
Jeff Yauck / Brian Tate
Role
Brand Ideation
Date
Jan 2016 – Dec 2018
Invented a category: spoon-free oatmeal shakes. 20g protein, 0 excuses. Scaled fast via DTC and subscriptions. Exited early, but the shaker bottle still owes me royalties.
